Back in May, we worked with a couple of the top English news channels in India to provide insights and intelligence about Indian elections as mined from social media data. …

In the previous article, we covered how neuroticism (one of the traits under the Big Personality Model) is not a toxic trait to have and it’s a myth that neurotic employees or candidates toxify the workplace environment. Today, we will be talking about the next biggest trait that’s found in…

Neuroticism, one of the five major Big 5 Personality traits, is a measure to understand a person’s reactivity to negative emotions like anxiety, anger, depression, self-consciousness, and stress. Most hiring managers are inclined towards hiring ‘extroverted’ talents who look enthusiastic, super-charged with a positive outlook, and display the confidence to…

Social Media for any brand across the globe, large or small, has become the cornerstone of inbound marketing strategy to attract and engage their customers. While social media stands out to be a key platform for organic lead generation and content marketing, engagement is vital to ensure brands are attracting…